"First UK Amazon Go opens in Ealing this week"

This week, Amazon is said to open its first cashless Go in the UK. The convenience store would reportedly open in the West London district of Ealing.

Final preparations

The news is reported by The Mail on Sunday. According to the newspaper, workers have been busy over the past weeks and months converting and adapting the premises. Staff are now said to be making the final preparations to open the store this week.

Amazon launched its first Go with “Just Walk Out” technology in 2018. The concept behind the cashless store is familiar: dozens of cameras and sensors record what customers take from the shelves. When they leave the shop, the products are then automatically paid for via the Amazon Go app.

This is not the first time that rumours about a first British Amazon Go have been circulating. About a year ago, there was talk of such a shop in the London district of Notting Hill. Like Ealing, it is located in West London, but it is unclear whether it is the same building. In 2019, Grocery Dive wrote that the first Amazon Go would be in central London.

The American web giant now has around 25 Go’s in its own country. The company declined to comment on reports of its imminent opening in the UK.