In collaboration with the Dutch ING bank, supermarket group Ahold Delhaize is developing a new payment method: a digital payment card with which customers leave (almost) no personal data behind.
No private data
The alternative payment system should, above all, protect consumers against data leaks, but it should also be faster than traditional card payments. The two companies presented the system on Tuesday: the digital payment card works with a ‘token’, Dutch newspaper Financieele Dagblad reports.
Stores and webshops receive such a token from ING when making payment transactions, which means that each shopper has a unique customer number. The token replaces the other personal data: even the customer’s account number is not disclosed. The advantage is that no personal data can be leaked, but also that contactless payments can be made without complex and time-consuming additional authentication.
Contactless payment
The latter makes it particularly interesting for Ahold Delhaize: although the system is very similar to other mobile and digital payment solutions, such as Apple Pay or PayPal, the retailer wants to test it both in its physical stores and online in the Netherlands. There currently are no plans to also expand the project to Belgium, local newspaper De Tijd reports.
Albert Heijn has already tested payments with QR codes in collaboration with ING. Both companies are now using Mastercard for the digital payment card. As a result of the corona crisis, the demand for contactless payment applications is accelerating: competitor Carrefour is now rolling out mobile payments with Apple Pay in France.
