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Written by Stefan Van Rompaey
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Analysis: why the Cola War has now reached Belgium

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Food10 February, 2020

Belgian supermarket chain Colruyt is taking a stand against one of its biggest suppliers: empty spaces on the beverage shelves are appearing where products from Coca-Cola used to be. This is the result of an escalating conflict between the soft drinks producer and European purchasing alliance Agecore. What is going on in the background?

 

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