RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Pauline Neerman
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

How real estate logic clashes with retail interests

icon
General11 December, 2019

The former Mexx store in Mons, Belgium is for rent again after a year-long renovation, but the price is set at 30,000 euros per month – twice the local average. It is a textbook example of how real estate logic sometimes clashes with retail and other interests.

 

Investors prefer vacancies

The 900 sqm store has been completely renovated and sits in an attractive location on the pedestrian zone in the old city centre – all in all a premium location. The thing that frightens prospective tenants is the price: at 30,000 euros per month, the rent is twice as high as the market average of 200 euros per square metre per year.

Sign up for our newsletter for free

 

The level of the price is caused by property speculation, says Jean-Luc Calonger of the city centre association AMCV (Association du Management de Centre-Ville; Town Centre Management Association): real estate investors would rather have vacancies than have to record a lower value for their properties, he explains to Belgian television channel RTBF.

 

Real estate bubble in all cities

Although the real rent price after negotiations is likely to drop under the requested 30,000 euros, Calonger is talking about a real estate bubble that can be found in almost all inner cities: a gap has been created between the economic reality experienced by retailers and the financial logic of real estate owners. He fears it is a gap that can no longer be bridged in the long run. 

 

“No retailer can pay this kind of exaggerated rent”, Calonger explains, adding that it does not really cause a problem for investors if the premises are empty. A fall in value would be much worse than a loss of rental income, because then it would be at the expense of the resale value, which could also impact on the rest of the property portfolio.

 

In the specific case of the former Mexx store in Mons, a deal between the city council and the real estate promoter, City Mall, is the root of the problem: City Mall wanted to expand the suburban Les Grands Prés shopping centre, but the city council made investing in the city centre a precondition for this. In order to prevent further speculation, the city of Bergen has now developed a vacancy tax: the fines imposed in respect of vacant buildings have recently been increased in order to have more impact. 

More about... General
See more
  • icon
    General11 September, 2026
    [In the Picture] Wingzz China: from IKEA living centers to the innovation express

    From a shopping center designed as a place to linger, to a logistics company in Hangzhou that integrates new technology directly into the workplace. On days 3 and 4 of the Wingzz China retail tour, innovation became even more tangible.

  • icon
    General11 September, 2026
    YouTube debutes Shopping in the Netherlands with Bol

    YouTube is also entering the growing social commerce market in the Netherlands with the launch of its Shopping affiliate program. The online retailer Bol is the first major partner to join the initiative.

  • icon
    General10 September, 2026
    Data breach at De Bijenkorf: customer data was indeed accessed

    De Bijenkorf confirms that unauthorized parties did indeed gain access to customers’ personal data during the major data breach at its logistics partner CEVA. This had been suspected earlier, but the department store chain is now certain. The incident also affected other major companies, including Bol, Ace & Tate, Zalando,...

Events
  • 16
    Sep
    CAPTAINS OF RETAIL – SEPTEMBER 2026
  • 24
    Sep
    RETAIL MARKETING DAY
  • 19
    Nov
    RETAILDETAIL NIGHT 2026
Most read
  • icon
    Food24 August, 2026
    Lidl launching self-checkout via smartphone app in Belgium as well
  • icon
    Fashion4 September, 2026
    H&M swaps Chaussée d’Ixelles for a larger store on Avenue Louise
  • icon
    Food7 September, 2026
    Aldi Süd acquires stake in Philippine discounter
  • icon
    Fashion20 August, 2026
    Misleading discounts land Boohoo a fine in the millions
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail