Lidl opens online beauty shop in France

With the holiday season fast approaching, Lidl is launching a temporary web shop in France, which is entirely dedicated to its own cosmetics brand Cien.

Gifts

As of yesterday, customers can discover and order from the product range of Lidl’s private-label brand. In addition to Cien’s permanent lines, it will also offer new products and various gift boxes, Fashion Network reports. The temporary online shop will remain open until 12 January 2020.

The discounter also wants to use the shop to put two specific product lines in the spotlight. These are Cien Nature Amande and Cien Nature Grenade: both lines are made without any ingredients of animal origin, and contain at least 90 % natural ingredients.