Designed in Italy
The new collection is (mainly) geared towards consumers in Germany and Italy, even though people in the Netherlands, Denmark, Austria and Switzerland can also browse through the collection in some local stores. Bosideng is preparing to launch in France and the United Kingdom as well, with the collection available in some 80 stores.
The Bosideng Plus Zero mainly focuses on warm winter coats, Bosideng’s specialty, with prices between 90 and 160 euro.
Bosideng first appeared on European shores in the middle of 2012, when it opened a flagship store in London, still its only store in the United Kingdom. This newest collection is a signal of intent, to show that the Chinese are here to stay.
