Retail Marketing Day: Act for growth
The annual marketing conference for the retail sector puts the customer first more than ever: As a retailer, how do you get the most out of your marketing budget?
In stormy times, the focus in marketing shifts from brand-building to cutting-edge campaigns with strong returns in the shorter term.
Retail Marketing Day is coming up on Thursday September 19th. We invite you to a day full of insights regarding Marketing. Expect keynotes from the likes of Carrefour, Tom & Co, Standaard Boekhandel, Tout Bien Pils, LolaLiza, Ray & Jules, Promojagers, Voyado & more! |
MAIN PROGRAM
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It doesn’t get much more topical. Karen Vanstaen, Marketing & Product Director, and Veerle De Witte, CEO, together tell you how Standaard Boekhandel launched a new brand identity.
For more than 100 years, Standaard Boekhandel has been a fan of books. “Books are our raison d’être, yesterday, today and tomorrow.” To keep this mark in society, they modernised their brand without denying their rich history.
Thus, the well-known owl, as a symbol of quality and knowledge, remains the pivot of Standaard Boekhandel. And they emphasise their role as a bookshop by forming the owl’s eyebrows with an open book. After all, at Standaard Boekhandel, they believe that every book opened by customers opens up a whole world.
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Wim Maeyens is General Manager of the hippest beer brand of the moment, Tout Bien, the brainchild of internet phenomenon Average Rob. With a unique approach, Tout Bien managed to quickly win a place in the hearts of young beer lovers as a Belgian startup. Wim shares his experiences on how to stand out as a young startup in a saturated market & how to add value for large and small retail customers in the process.
Digital innovation, a smart platform strategy, weekly new pieces and tight stock management are the weapons with which LolaLiza is making its way in the international fashion market. ‘The best way to survive is to have satisfied customers,’ says CEO Joachim Rubin.
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As traditional marketing channels become less and less effective in captivating their target audience, Promojagers introduces a unique approach that stands out from the crowd. With a community of more than half a million active members, Promojagers brings authenticity and trust back to promo-driven marketing. And this particularly strikes a chord with Gen-Z, a target audience that is increasingly difficult for many retailers to reach.
Gunther Devisch is the founder and also the figurehead of the Promojagers community. After experiences in various marketing agencies and at retailer Lidl, he decided to set up his own community, with one central goal: to help as many people as possible save money.
Pieter-Jan Vanneste is co-founder and Gunther’s right-hand man. After already a successful exit in his previous startup, he is now responsible for developing the Promojagers website/app as well as the acquisition of new members as CTO/CMO. Previously, as a freelancer, he helped companies set up and execute their online acquisition campaigns.
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A true impact entrepreneur, Gert Linthout started out with Mic Mac Minuscule, trendy second-hand baby gift registries. With sister companies Ray & Jules, the sunny kind of coffee, and cleantech company CEE, he subsequently developed a technology to roast coffee on a large scale without fossil fuel for the first time in 140 years. With the aim of bringing about global industry change.
As an opinion maker, he writes for De Tijd, among others. A warmer, more sustainable and circular society and economy is what he gets up for in the morning.
TIMETABLE
10h00: Welcome @ RetailDetail
10h30: Keynotes part 1
12h00: Lunch
13h00: Keynotes part 2
14h30: Coffee break
15h00: Keynotes part 3
17h00: Networking, drinks & bites
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THANKS TO OUR PARTNERS
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