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Written by Stefan Van Rompaey
In this article
  • Companies Pop Mart
  • Topics Financial resultsMarketing
  • Geography China
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Labubu success triples Pop Mart sales

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Leisure19 August, 2025
Shutterstock.com

Chinese retailer Pop Mart has seen its sales triple and profit quintuple, as its Labubu dolls enjoy worldwide popularity. The company already realises 40 % of its total sales abroad.

10 million figurines per day

Pop Mart’s sales rose 204.4 % to 13.88 billion yuan (1.6 billion euros) in the past six months, while net profit even went up 396.5 % to 4.57 billion yuan (550 million euros). The Chinese retailer exceeded forecasts, Reuters reports. With its shares up more than 200 % in one year, Pop Mart is already worth more on the stock market than Barbie’s Mattel or Hello Kitty’s Sanrio.

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