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Written by Stefan Van Rompaey
In this article
  • Companies Dreambaby
  • Topics In the pictureStore concepts
  • Geography Belgium
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[In the picture] Dreambaby anticipates 10% revenue growth with new store concept

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Leisure22 December, 2025

Last Saturday, Dreambaby opened its first completely restyled store in Bruges, featuring a contemporary, warm, and experience-oriented concept that focuses on inspiration and tranquility. Next year, at least five stores will be given this new look.

Open and well-organized

The rebranding that Dreambaby unveiled earlier this year in its logo, webshop, and storefronts is now being extended to the in-store experience. The store at the V-Mart retail park in Bruges has been given a thorough makeover with a lighter, more inviting interior that combines oak tones with brand accents in anthracite, olive green, and cream white.

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