Discover the Future of Running at The International Running Expo – 4–5 November, RAI Amsterdam

(Advertorial) In less than two weeks, the world of running comes together at The International Running Expo (IRX), powered by Scott Sports SA, at the RAI Amsterdam on 4–5 November. This isn’t just another tradeshow. It’s the ultimate global meeting place for the running industry, bringing together retailers, athletes, brands, race organisers, and innovators from around the world.

Whether you are a retailer looking to discover the latest products, a brand seeking connections, or an industry professional hoping to stay ahead of trends, IRX offers a unique, must-attend experience.

Don’t miss your chance to be part of it. Register for your free ticket to attend by using code RetailDetail.

Why should you attend The International Running Expo?

1. Connect with 200+ leading and emerging brands

IRX is home to over 200 international brands showcasing the latest innovations in footwear, apparel, nutrition, technology, and injury prevention. From established to emerging players, the exhibitor line-up represents the best of the running world.

Meet with global leaders such as Scott Sports SA, Mount to Coast, adidas Eyewear, VEJA, Hyperice, Suunto, JULBO, Skechers, and CEP. Explore cutting-edge products, discover new suppliers, and find the perfect partners to elevate your business. Every aisle offers the chance to uncover the next big trend in running gear or technology.

Whether you’re scouting for the newest performance shoes, experimenting with wearable tech, or learning about recovery solutions, IRX brings everything together making product sourcing easy.

View the exhibitor list here.

2. Gain fresh industry insights and uncover emerging trends

The Podium is where the industry’s most influential voices share their insights. Across two days of thought-provoking talks, expert panels, and live discussions, attendees will hear about trends and strategies shaping the future of running.

Topics including sustainability, retail transformation, innovation, and community engagement, critical areas for anyone looking to thrive in a rapidly evolving market. The Podium is a platform for inspiration, conversation, and collaboration.

Industry leaders including Tom Foley, CEO of INTERSPORT Group; Fabrice Perrin, Sports & Sustainability Director, UTMB® Group; Kirsty Woodbridge, Head of Communications, parkrun; Urs Weber, Editor, Runner’s World; and Daniel Macaulay, Founder of Brandwave Marketing, will share their experience, insights, and practical strategies to help you navigate the industry’s future.

Grab your seat and view the agenda here.

3. Be inspired by elite athletes

IRX isn’t only about products and business, it’s about the people who live and breathe the sport. Legendary ultrarunners Dean Karnazes, Scott Jurek, and Susie Chan will take the stage to share their mindset, performance insights, and lessons learned from years at the top of their sport.

These sessions provide a rare glimpse into the habits, mental resilience, and strategies of true champions. Attendees leave not just motivated but armed with insights into peak performance that can inspire both personal goals and business strategy.

4. Experience hands-on brand activations

One of the most exciting aspects of IRX is the chance to truly experience the products on display. From shake-out runs and breathwork sessions to ice bath immersions (don’t forget your swimsuit!) and drill sessions, the Expo offers interactive opportunities to test the latest gear and innovations.

These hands-on activations are more than fun, they’re informative. Experiencing products in action allows buyers to understand how innovations perform in real-world conditions, helping you make better business decisions and giving athletes the chance to explore new solutions.

5. Connect, collaborate, and celebrate the running community

At IRX, business is just one part of the experience. The Expo fosters connection, community, and celebration. Take part in coffee & connect sessions, enjoy a sip & social networking hour, or unwind at the Cool Down Party on Tuesday evening.

Whether you’re networking with potential partners, catching up with industry colleagues, or simply sharing ideas with like-minded attendees, the connections you make at IRX extend beyond the tradeshow floor. You’ll leave with new leads, new collaborations, and new inspiration for your business.

From discovering the latest innovations and industry insights to being inspired by world-class athletes and engaging in hands-on activities, IRX is where the future of running comes to life.

Don’t miss your chance to be part of this dynamic, inaugural event. Secure your spot today and join the running industry in Amsterdam on 4–5 November.

Register for your free ticket to attend by using code RetailDetail. To find out more information, please visit www.internationalrunningexpo.com.