Decathlon, Kruidvat and Tom&Co are the first retailers to be announced as speakers at the RetailDetail Omnichannel & E-Commerce Congress on Thursday 27 March. We will reveal more appealing names in the coming weeks.
The new normal
Omnichannel is the new normal, but 80% of retailers still do not have a complete omnichannel strategy – often they do have a strategy, but there are important pieces missing. They are the target audience for this Congress, which features leading retailers and experts.
For Decathlon, omnichannel has been a reality for some time, but one that called for thorough supply chain reforms. The retailer faced significant logistics and sustainability challenges, we hear from Koen Tengrootenhuysen, Director Public Affairs Europe. He also gives insights on how the 2020 rebuild from a webshop to a real marketplace meant access to new target audiences.
Ambition
Kruidvat is not only one of the retail brands with the most shops in Benelux high streets, but it is also one of the most visited retail websites in the area. A year ago, its marketplace went live: this move expanded its offer considerably. We get the first results from Nico Borst, Manager E-commerce at A.S. Watson Benelux.
Pet store chain Tom&Co significantly strengthened its e-commerce activities last year with the acquisition of Pharmapets, Belgium’s largest online pet pharmacy. This also included operations in other European countries. What are the next steps? Sven De Waele reveals some ambitious plans.
Advantageous Early Bird rates are valid until 28 February, so order right now via the button below.
