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Written by Pauline Neerman
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  • Companies Ahold DelhaizeAmazonCostcoTargetWalmart
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Should European retailers abandon their DEI policies as well?

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General5 February, 2025
Shutterstock

Retail giants like Amazon, McDonald’s, Target and Walmart all scaling back their inclusion policies. European companies are feeling the pressure too, but how should they react? Did a plane crash last week due to “absurd diversity policies” (as Trump insinuated), or are we actually heading towards a crash without those policies?

Is inclusion outdated?

It has become a staple in president Trump’s discourse: DEI (Diversity, Equity and Inclusion) is not only the cause of moral and economic decline, but he even called it one of the reasons why a military helicopter and a passenger plane collided last week, killing 67 people. The narrative is quickly gaining traction among major retailers, particularly because reactionary influencers on social media are calling for boycotts of companies from Harley-Davidson to Lowe’s.

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