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Written by Stefan Van Rompaey
In this article
  • Tags MarketplaceSecond-hand
  • Companies Back MarketEtsyrefurbed
  • Topics E-commerceSustainability
  • Geography Europe
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“Second-hand marketplaces drive innovation in e-commerce”

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General18 December, 2025
Shutterstock.com

Marketplaces play a crucial role in the growth of “recommerce” or the online second-hand market, an increasingly important segment that will account for 14% of the total e-commerce market in Europe by 2026.

Drivers of sustainable trade

Over the past two years, the gross merchandise value (GMV) of recommerce has grown by 18% to €121 billion in 2025. Marketplaces now account for 74% of this, representing €90 billion, according to a new report by Cross-Border Commerce Europe, the knowledge platform for e-commerce.

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