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Written by Pauline Neerman
In this article
  • Companies BolCrispJumbo
  • Topics Sustainability
  • Geography Netherlands
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One hundred leading Dutch companies are committing to a more sustainable economy

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General3 September, 2026

Jumbo, Bol, Signify, and 97 other leading Dutch companies have endorsed Future Up’s (formerly MVO Nederland) 2030 Business Agreement. The goal: to strengthen the Netherlands’ economic capacity by focusing on circularity, nature-inclusive business practices, and fair competition.

Three pillars for an economy that “makes sense”

The participating companies, including De Keukengroep, Efteling, and Crisp, collectively represent a revenue of fifty billion euros and more than two hundred thousand employees. D66, PRO, ChristenUnie, Volt, and 50Plus signed on behalf of the political parties. The agreement defines three key areas of focus.

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