[Interview] “Retail is less about the product and more about experience and meaning” (Guy Stevens, Trademart)

Physical retail wins when it is meaningful: when a store not only sells, but also inspires and connects, says Trademart director Guy Stevens. After all, in the digital age, consumers are looking for authenticity and meaning.

Focus on relationships and trust

Trademart, the largest B2B retail platform in the Benelux, is celebrating its 50th anniversary this year. With more than 1,500 brands and tens of thousands of professionals visiting its showrooms and trade days every year, Trademart plays a crucial role in how fashion, interior design, and lifestyle items find their way onto Belgian store shelves. RetailDetail discussed the relevance of such a platform with Guy Stevens, who has been managing Trademart Brussels since 2015.