Google keeps third-party cookies after all: what are the implications for retailers?

Google announced that it will continue to support third-party cookies in its Chrome browser after all. The decision has far-reaching implications for the retail sector, which relies heavily on cookies for targeted marketing and data collection.

Letting consumers choose

Anthony Chavez, vice-president of Privacy Sandbox, announced in a recent blog post that users will be able to make an informed choice about third-party tracking, which they can change at any time. The plan resembles Apple’s policy of limiting third-party tracking, but details on implementation are still missing.