Building trust: How to overcome fear of AI

88 % of consumers do not trust retailers using artificial intelligence, but the opportunities – also to create a better customer experience – are massive. How can companies build trust in their use of AI? And how can they respond to safety concerns?

Four pillars to cultivate trust

Generative Artificial Intelligence (GenAI) offers retailers innovative ways to enhance customer experiences, streamline operations, and personalize marketing efforts. As a result, its integration is becoming increasingly prevalent. However, as the capabilities of GenAI expand, so do the concerns surrounding trust and safety. Companies are now faced with the challenge of deploying GenAI responsibly to maintain consumer confidence and safeguard their operations against potential risks.