Why Magnum sells more ice cream but loses revenue

The Magnum Ice Cream Company, the ice cream giant behind brands such as Magnum, Ben & Jerry’s, and Cornetto, had an “encouraging start” to 2026. The figures show strong organic growth, but, notably, a slight decline in reported revenue.

No Ozempic effect (yet)

Magnum, which was spun off from Unilever last year and has since been listed independently on the Amsterdam stock exchange, reported revenue of 1.77 billion euros for the first quarter of this year. That is 1.2% less than last year.