Westfalia Fruit strengthens position in foodservice

Avocado specialist Westfalia Fruit has completed the acquisition of its Greenpoint Trading, a Dutch foodservice company specialising in avocados and owner of the Avojoy brand.

Key market

Greenpoint Trading serves a wide range of companies in the Northern European foodservice market. This acquisition therefore strengthens Westfalia Fruit’s position in the fast-growing European foodservice sector, where avocados and related products are increasingly on the menu. The two companies have been working together for some time.

“The foodservice market is incredibly important to us”, says Westfalia’s Chief Customer Officer, Wim Destoop. “In this market, we distinguish ourselves with high-quality products and excellent service. This acquisition allows us to offer more high-quality sustainable avocados under the Avojoy brand to our food service customers, where we will set a new standard for excellent avocados.” Westfalia Fruit operates in seventeen countries on five continents.