RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Pauline Neerman
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

Peas & Love raises 1.5 million for expansion urban farms

icon
Food15 May, 2019

Peas & Love, a Belgian initiative that plants urban farms on rooftops, has managed to increase its capital by 1.5 million euros. Worldwide demand for urban farms is booming, and the company wants to cash in.

 

Worldwide demand for Brussels urban farms

Peas & Love started in Brussels and expanded to Paris, but says now that its services in demand all over the world, as founder Jean-Patrick Scheepers explained in Belgian newspaper De Tijd. His company currently owns seven urban farms in Brussels and Paris, but there is also interest in the concept in London and Dubai.

Sign up for our newsletter for free

 

The urban vegetable gardens of Peas & Love are mostly intended for private users, who can rent little gardens of 3 sqm that feature a plant trough and a vertical plant wall. In each garden, the company plants sixty different crops, from herbs over pumpkins to raspberry bushes. Peas & Love takes care of the maintenance; all that the end users have to do is reap the fruits.

 

7,000 sqm on rooftops

Currently, the total surface of the farms comes down to 7,000 sqm. By next year, Scheepers wants to have installed double that amount of gardens in those two cities, after which launches in Lille and Lyon will follow. Within the next five years, the entrepreneur is aiming for 100 farms in Europe.

 

Peas & Love has been working on a capital increase of 1.5 million euros, which is almost complete. Earlier on, the startup managed to raise over a million euros, but to realise the current plans, Scheepers will likely need another 5 to 8 million euros.

 

Questions

Urban farming is absolutely hot, but does it actually work? Two Dutch universities are investigating how efficient vertical gardening actually is. After all, by 2050, 67 % of the world’s population – estimated at 10 billion by then – will be living in cities. To keep up with demand, food production will have to increase by as much as 70 %. Will urban farms with vertical gardens (known as plant factories) provide the solution?

 

Research in the Netherlands are measuring how feasible vertical agriculture is by comparing the needed resources (water, electricity, oxygen, land and money) to the output as well as to classical agriculture. The study will be complete by the end of 2019. The energy used by such plant factories are a major question, says researcher Luk Graamans: although closed vertical agriculture uses less water and oxygen than ‘ordinary’ greenhouses do, the high density, limited volume and lack of natural ventilation may require more cooling and fume extraction. 

 

“I want to calculate the costs, but so far no one has been able to come up with truly accurate figures,” Graamans told Foodnavigator. Could the residual energy be used for other things, such as heating in nearby buildings? The researcher believes in cross-pollination and a future collaboration between urban agriculture and traditional agriculture. 

 

Nevertheless, the industry is still evolving in more ways than one, including efficiency. For example, Scheepers told De Tijd that productivity per plot has doubled in the last three years: “We are now at 40 kilos of produce per year.”
 

More about... Food
See more
  • icon
    Food20 May, 2026
    Tony’s Chocolonely and Ritter Sport are the most sustainable chocolate brands on the Belgian market

    Tony's Chocolonely and Ritter Sport are the most sustainable chocolate brands on the Belgian market, according to a new chocolate guide published by the conservation organization WWF. Mondelez International, the manufacturer of Côte d'Or, Milka, and Toblerone, comes in for harsh criticism.

  • icon
    Food20 May, 2026
    How China now wants to conquer Europe with coffee

    The Chinese coffee chain Cotti Coffee opened its first Belgian location in Brussels this week, right across from the European Commission buildings. In true Chinese style, the chain stands out as a price leader and is expanding at lightning speed.

  • icon
    Food20 May, 2026
    New searches at Nestlé Waters as part of water fraud investigation

    French authorities raided two Perrier bottling plants in Vergèze and a Vittel laboratory in the Vosges on Tuesday. The raids are part of an investigation into alleged mineral water fraud by Nestlé Waters.

Events
  • 24
    Sep
    RETAIL MARKETING DAY
Most read
  • icon
    Fashion27 April, 2026
    Zalando to end its Connected Retail program
  • icon
    Fashion19 May, 2026
    Zalando signs five-year partnership with Belgian football association
  • icon
    Fashion12 May, 2026
    Strike at Nike’s European distribution center in protest against the restructuring plan
  • icon
    Fashion6 May, 2026
    Zalando is leveraging AI and its integration of About You
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT