Pieter Pot opens first physical store

Dutch package-free online supermarket Pieter Pot has opened its first physical sales point in Utrecht, where shoppers can buy the most popular products from the range. If successful, the concept will be expanded to other cities.

Trial

Shoppers will find forty popular products and can return empty jars. The retailer will adjust the range based on customer feedback. The retailer said it responded to a demand from the public: “It may sound familiar: a few reusable jars are already empty, but too few for a new order. We hear this often and we have found a solution in Utrecht, where many Pieter Potters live.”

To be clear, it is not a fully-fledged stand-alone store: Pieter Pot has opened a corner at Droppie, a recycling store or collection point where consumers are rewarded when they return materials such as textiles, small electrical appliances and oils. It is no coincidence that Pieter Pot trials the physical corner in Utrecht: the city has one of the biggest concentration of customers, the company says. If successful, the trial can be expanded to cities such as Amsterdam, Nijmegen and Rotterdam.