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Written by Pauline Neerman
In this article
  • Topics FMCG
  • Geography United States
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New US food pyramid demonizes ultra-processed foods

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Food8 January, 2026

In the United States, the White House has presented striking new dietary guidelines: under the slogan “eat real food,” highly processed foods are now taboo, but meat and alcohol are given more leeway.

Protein takes center stage

The new guidelines place protein at the center of every meal. The text states that previous dietary advice “demonized protein in favor of carbohydrates” and calls the new course a reflection of “science of the highest standard.” The government calls for the consumption of “high-quality, nutrient-rich protein-rich foods at every meal.”

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