Active in 111 countries
Mango is expanding at a tremendous speed: last year
shops were opened in Myanmar and Pakistan, this year Angola, Equatorial Guinea,
Mongolia and Zimbabwe are to follow suit. At the end of 2013 the company will
be active in 111 countries. In 2012 84% of sales were made outside of Spain.
Despite the crisis Mango is continuing its
investments: in Europe eight countries (including Belgium and the Netherlands) will get extra locations, and in South
America Chile and Peru will get new shops. South Africa and Australia each get
forty new locations.
Mango goes mega
Next to classic shops there will also be new megastores with a surface between 800 and 3,000 sqm. They will offer all the company’s brands: Mango, H.E. by Mango (for men), Mango Touch (accessories),
Mango Kids and Go Sports & Intimates. The biggest European store (2,300 sqm)
will be in Munich, the biggest worldwide (3,000 sqm) in Ankara. The CEO and most
important shareholder heralds from Turkey.
Last year 197 new locations were opened, of
which 180 outside of Spain. The chain had 2,600 shops at the end of 2012. It is
also active online in 46 countries, but by growing in Asia that should easily
go past fifty.
