Mango choses slimmer, "more mature" logo

Fashion
chain Mango has restyled its logo to be “more attractive to the more
mature female customer”. The second largest Spanish fashion producer has
launched its new logo at its Parisian fashion show.

The new logo (upper) and the old logo (lower)

Logo follows store evolution

“The new, simpler typology is more adapted to the needs of the
modern day Mango woman”, says the Catalan fashion house. Loyal fans had
already noticed a change in collection, store design and communication.

Mango has the second biggest export volumes of any Spanish fashion
chain, just behind Zara’s Inditex. The group has over 2000 stores in 105
countries and realises over 80% of its 1.27 billion euro turnover
outside of Spain. Last year, the turnover rose 11%, largely because of
the 380 new stores it opened worldwide in 2010 – only seven of which in
Spain.

In Belgium, there are 19 Mango stores and its clothing can also be found in many multi-brand stores.