[In the picture] Colmar revamps restaurant concept

Colmar Group is investing 7 million euros in a rejuvenation project that will see the entire Colmar restaurant network in Belgium and Crocodile in northern France undergo a radical transformation.

“Redesigning the entire brand experience”

On December 4, the first completely renovated Colmar Restaurant & Buffet reopened in Oostakker. Two weeks later, on December 17, the Antwerp branch will follow suit. In October, the renovated Crocodile Restaurant & Buffet in Tourcoing, northern France, reopened. The reopenings are part of a 7 million euros investment plan, with which Colmar Group will completely rejuvenate its entire Colmar and Crocodile network over the next two years.

The company emphasizes that this is more than just a cosmetic restyling: “To remain relevant, we need to look beyond a new logo and redesign the entire brand experience, tailored to the expectations of a new generation of guests,” says David Van den Weghe, who took over as third-generation CEO at the beginning of 2025. The concept remains faithful to the unique combination of a restaurant with table service and a buffet formula, but with a contemporary interpretation.

The full rollout to the five Belgian and 15 French restaurants will be completed by the end of 2027 at the latest. “In the longer term, we do not rule out further expansion, but the focus today is first on the full rollout and anchoring of our renewed concept.” All restaurants are open seven days a week, 365 days a year, and welcome approximately 1.5 million guests annually.