RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENT PARTNERSHIPS
  • Advertising
    • PRINT ADVERTISING
    • ONLINE ADVERTISING
  • Members’ area
NewsletterTEST
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Stefan Van Rompaey
In this article
  • Companies Auchan
  • Geography Belgium
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

How the Belgian government wants to fight cross-border shopping

icon
Food15 September, 2025
Auchan Roncq / Shutterstock.com

Belgian Finance Minister Jan Jambon wants to make the phenomenon of cross-border shopping less attractive. “By reducing excises, you can increase revenue”, he says.

A win-win situation

The Belgian government wants to make domestic shopping more attractive again, and Jambon wants to work on concrete measures during the upcoming budget talks. There is no room for additional taxes, but there is room for reforms.

“Along the French border there are a lot of people who go shopping just across the border, for example at Auchan. Our excises are so high that products are cheaper there“, Jambon told Belgian broadcaster VRT. By reducing certain taxes, the government can generate additional revenue, he thinks. It would be a win-win situation: people’s purchasing power improves, while the money is spent in domestic stores.

“Lasagna of taxes and excise duties”

The minister wants excises on zero-beverages, tea and coffee to be abolished, as well as a tax on reusable packaging. The packaging tax on water will be reduced, as will the packaging tax on all products that are more expensive in Belgium compared to the neighbouring countries. Other excises are looked at as well, like the sugar tax on all beverages with added sugars and the excises on spirits – but the question is whether support will be found to lower them.

With the announcement, Jambon is responding to questions from the industry. Fevia, the federation of the Belgian food industry, has repeatedly denounced the “lasagna of taxes and duties” that makes Belgian food more expensive. Supermarket chains are also reluctant to see shoppers cross the border.

France has already recently become a less attractive destination for food purchases, due to an increased tax on sugary drinks. The popularity of the Netherlands is also dropping. However, more Belgians are now doing their shopping in Luxembourg and Germany.

More about... Food
See more
  • icon
    Food17 April, 2026
    Eroski lets customers shop via WhatsApp and delivers within an hour

    The Spanish retail cooperative Eroski is conducting an innovative digital experiment: customers can simply order their groceries via WhatsApp. Delivery follows within an hour.

  • icon
    Food17 April, 2026
    International olive giant Arvos acquires Père Olive

    Arvos, the global market leader in table olives, is acquiring the Belgian company Père Olive from Labeyrie Fine Foods. This move allows the group to expand into the chilled Mediterranean products segment and strengthen its position with European retailers.

  • icon
    Food17 April, 2026
    Pernod Ricard sees first signs of recovery in a year of decline

    Sales at the Pernod Ricard beverage group are falling sharply. The group, which owns brands such as Absolut vodka, Beefeater gin, and Lillet, calls it "a transitional year," but sees signs of improvement. However, the conflict in the Middle East is causing a new setback.

Most read
  • icon
    General20 March, 2026
    Why Alibaba is turning to AI as a lifeline
  • icon
    Food1 April, 2026
    Keurig Dr Pepper completes acquisition of JDE Peet’s and appoints CEO
  • icon
    Food24 March, 2026
    Aldi Belgium is using a mobile coffee bar to recruit new employees
  • icon
    Fashion24 March, 2026
    Zalando at the Omnichannel Congress: “90% of our promotional content is created using AI”
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
footer-logo
RetailDetail, the leading b2b-retailcommunity in the Benelux, keeps retail professionals up-to-date by means of online & offline publications, retail events and inspiring retail hunts.
Mailing Address
Genuastraat 1/41
2000 Antwerp
© 2026 RetailDetail
general conditions | privacy policy
Contact & address About us info@retaildetail.be
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies.
Accept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT