Artificial intelligence is permeating every link in the value chain. From perfect prices to product recommendations for each customer, Carrefour shares five concrete use cases within the company.
Five applications at Carrefour
Artificial intelligence is not just a trendy new technology, it is radically changing Carrefour’s business model, the retailer admitted at Paris Retail Week. AI, combined with older but equally important algorithms, can automate tedious tasks and personalise the customer experience. The result: more sales.
