Haacht Brewery to focus more strongly on retail and internationalization

A focus on five key international brands, innovation in non-alcoholic beverages, growth in retail, and expansion in France and the Netherlands are some of the key elements of the plan with which the Belgian Haacht Brewery aims to achieve volume growth again.

“Radical acceleration”

Nils van Dam, who became the new CEO of the listed company Co.Br.Ha., the group above Brouwerij Haacht, in October, has a strategic reform plan ready to make the ailing company profitable again after a challenging year in which turnover fell by around 4% with stable volumes. The ambitious strategic reform plan “Horizon 2030” aims to make the company sustainably profitable again.