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Written by Stefan Van Rompaey
In this article
  • Companies Crisp
  • Topics E-commerce
  • Geography BelgiumNetherlands
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Fresh capital offers Crisp investment space

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Food17 July, 2025
Crisp

Dutch online supermarket Crisp “enters the next phase”, as fresh capital enables it to make new investments. The company says it will be profitable in both the Netherlands and Belgium by the end of this year.

Step into foodservice

Dutch bank ABN Amro has granted Crisp a loan of 28 million euros, that money will partly serve to repay a 2022 loan of 23.9 million euros to American venture investor Triple Point Capital. However, it also allows the online supermarket to enter the next phase, CEO Tom Peeters told Dutch newspaper NRC. “In addition to replacing that loan, we now have more room to invest in software, our assortment and in our logistics.”

ICrisp says it has been profitable for over a year in the Netherlands, while its Belgian business is also developing according to plan. “We expect to turn a profit with the whole group for the first time by the end of this year. Belgian people order more at the same time than Dutch people and are also slightly more loyal, but the threshold before they make a first purchase is a bit higher. We therefore need to do a bit more marketing, so they know how to find us.”

Crisp is also seeking growth in a new market: in addition to the consumer market, the company is partnering with caterer Sodexo to serve the foodservice market.

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