Exclusive survey: pricing policy pains retailers and manufacturers

Current price discussions are undermining strategic cooperation between food retailers and their suppliers, according to an exclusive survey by LD&Co and RetailDetail. Yet both parties agree that stronger cooperation is a must.

Probing mutual expectations

To say that relations between supermarket chains and manufacturers are currently strained in the run-up to the end-of-year talks is an open door. All year long, talks on cost increases and price rises have been particularly difficult. To what extent does this situation weigh on the long-term relationships between the two parties? Following last week’s Trade & Shopper Marketing Congress, RetailDetail – in collaboration with Luc Desmedt of LD&Co and Dirk Vanderveken of Shopperware – launched a survey of retailers and suppliers.