Ekoplaza brand name disappears from Belgium

Organic supermarket chain Ekoplaza is disappearing from the Belgian streetscape. Its seven stores will continue under the name Färm, which already has a stronger position in the country.

One brand for the whole of Belgium

By choosing a single name for the whole of Belgium, the chain wants to position its organic range more clearly. “By operating under a single brand throughout Belgium, we can communicate the organic story more clearly and finally realise our ambition. Organic deserves a place in the retail landscape”, Retail Director Alexis Descampe explains.