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Written by Stefan Van Rompaey
In this article
  • Companies Fish Tales
  • Topics Sustainability
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“Canned fish manufacturers are omitting crucial information”

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Food4 September, 2026

While overfishing is becoming a pressing problem, canned fish sold in Belgian and Dutch supermarkets lack sufficient transparency regarding their origin. “The fishing industry is like the Wild West,” says Bart van Olphen, founder of the Fish Tales brand.

Essential information is missing

Essential information about the fish species, the fishing method, or the fishing area is missing from 71% of canned fish products in Belgian and Dutch supermarkets. This is according to a study by the Future of Food Institute, commissioned by the sustainable fish brand Fish Tales.

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