Boursin launches 100 % plant-based version to support sustainable eating habits

With the introduction of a fully plant-based version of Boursin, food producer Bel aims to contribute to more sustainable eating habits. The product is now being launched across Europe and North America.

Same taste and texture

Currently, plant-based cheese alternatives represent only 1.5 % of the total cheese market: plenty of room for improvement, according to Bel. The company produces cheese under brands such as La Vache Qui Rit, Babybel, Boursin, Maredsous and Kiri, and has set an ambitious goal: to generate half of its revenue from plant-based products in the future. Next year, additional plant-based Boursin varieties will be introduced to the market to stimulate that evolution.