Barry Callebaut to invest 500 million after massive job cuts

After Barry Callebaut made public it would cut 2,500 jobs, the chocolate producer now announces it will invest half a billion euros in its production plants.

Remain proud

Last month, the Swiss chocolate giant announced it wanted to save 250 million euros by cutting 2.500 jobs worldwide (of which 500 in Belgium). Now, the company has announced it will invest 500 million euros in its production plants, CEO Peter Feld told European unions according to De Tijd.

About a third of that sum will be invested in its Belgian production plants. The organisation needs to be made more simple and more digital, in order to keep up with the future, Feld says. He adds that his company is doing so, because it “wants to remain proud” of the ‘made in Belgium’ Barry Callebaut chocolate.