Alcohol-free beer and white wine offer new impetus to suffering sectors (and drinkers)

While growing demand for white wine has given a boost to global wine sales, alcohol-free beer is doing the same for ailing beer sales. Customers should always have the choice to have their freshly draught beer with or without alcohol, Alken-Maes believes.

White wine is coming of age

White wine sales have increased by more than 10 % since 2000: the International Organization of Vine and Wine states. Global consumption of white wine has risen to more than 40 % of total wine consumption. In some regions, white is now surpassing red. Its fresh taste, lower alcohol content and broader use with meals appeal especially to a new generation of consumers.