Albert Heijn launches new omnichannel subscription service

Dutch supermarket chain Albert Heijn is launching a new subscription under the name ‘Mijn Albert Heijn Premium’. For 12 euros a year, customers get all kinds of discounts and benefits.

“Save more than 100 euros”

Subscribers will receive, among other things, a 10 % discount on all organic products, double savings stamps, buying stamps and My AH Miles. More personalised offers are also part of the deal. According to the supermarket, customers will be able to save more than 100 euros thanks to the new formula.

“With this new subscription, we want to pamper our customers. Whether you do your shopping in the stores or order online, with Mijn Albert Heijn Premium you get access to even more benefits and convenience,” managing director Marit van Egmond says in a press release.

Other brands of Ahold Delhaize in the Netherlands are also covered by the subscription. For example, subscribers receive a substantial discount on the Club Gall & Gall VIP membership and Select from bol.com.