After almost 25 years, PepsiCo is getting a new company logo. It is intended to better reflect the identity and ambitions of the multinational, which has grown from two to more than 500 brands.
Conveying accessibility
The story of PepsiCo began 60 years ago with the merger of two iconic brands: Pepsi and Lay’s. Today, the multinational is a family of more than 500 brands, but the company also has to acknowledge that only 21% of consumers can name a PepsiCo brand other than Pepsi. It’s time to emphasize the depth and diversity of the portfolio, says CEO Ramon Laguarta: “Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands.”
The letter P forms the core of the new logo. By using lowercase letters, PepsiCo wants to convey a sense of accessibility. The smile ties in with the mission to create more smiles with every sip and every bite, expressed in three words: “Food. Drinks. Smiles.” The new brand will come to life in a variety of ways, starting with a redesign of PepsiCo.com and global social channels: LinkedIn, Instagram, YouTube, and TikTok. It will be gradually rolled out across all markets, channels, and touchpoints—from food and beverage packaging to workplaces and signage—to connect the broad family of consumer brands with the corporate brand.
