Coca Cola is celebrating its 125th birthday in hundreds of different ways, but from a retail point of view, one is really catching the eye. On the prestigious Champs-Élyseés, possibly the most famous avenue in the world, the beverage icon opens a bar/restaurant that is completely dedicated to Coca Cola.
La Bulle is a “pop-up bar” that will only be open until the end of June, but until then visitors can enjoy the novelties that French designers W&Cie have developed for them: a bar shaped like a ball, that turns and adapts to the time of the day. Light, sounds and futuristic installations are all there to attract the public’s attention.
Interaction is another keyword in La Bulle: the customers not only influence the surroundings, but also learn more about Coca Cola – and vice versa. “We meant the bar to be a place where consumers can communicate with Coca Cola, while enjoying an interactive experience and exclusive content”, say the designers at W&Cie.
If all goes well, the ball will disappear from Paris at the end of June and move (or multiply) around the world. “It will be a surprising and magical symbol for the interaction between the consumers and the brand”.