RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
RetailDetail EU
Europe - EN
  • België - NL
  • Belgique - FR
  • Nederland - NL
  • España - ES
  • France - FR
  • Europe - EN
  • Newsletter
  • News
    • Food
    • Fashion
    • Home
    • Electronics
    • Beauty/Care
    • DIY/Garden
    • Leisure
    • General
  • Events
    • EVENTS 2026
    • EVENTS 2027
    • EVENT PARTNERSHIPS
  • Advertising & Paid content
    • RETAIL FILES – EDITORIAL CALENDAR
    • ONLINE ADVERTISING & PAID CONTENT
    • PRINT ADVERTISING
  • Members’ area
Newsletter
  • Register for free
Members' area
  • Log in
  • Become a member
thumb
Written by Yoni Van Looveren
In this article
Share article
  • facebook
  • instagram
  • twitter
  • linkedin
  • email

VR investments keep getting bigger

icon
Electronics8 March, 2016

Only in the first two months of 2016, virtual and augmented reality attracted 1.1 billion dollars in investments (997 million euro). That means the record, set in 2015, has already been broken, as ‘only’ 686 million dollars (622 million euro) was invested. 

Investments keep going

One single company managed to attract a huge part of that sum (794 million dollars), namely American company Magic Leap which specializes in augmented reality headsets. Even excluding Magic Leap, investments grew 20-fold in the first two months of 2016 compared to 2015’s fourth quarter according to Digi-Capital numbers.

 

Sign up for our newsletter for free

The company feels this will not be the end of the line however. The advice agency forecasts 2020 investments to reach 120 billion dollars (109 billion euro), according to Venturebeat. It remains to be seen whether the general public will fall for virtual reality. Despite the fact that more than 5 million cheap Google VR goggles have been sold, the new technologies will be very expensive by comparison. An Oculus headset will cost 799 euro, while an HTC Vive will cost 899 euro.

More about... Electronics
See more
  • icon
    Electronics24 August, 2026
    Krëfel CEO change: Alain Hellebaut takes over from Vincent Nolf

    Krëfel has a new CEO. On August 21, Alain Hellebaut took over from Vincent Nolf, who is stepping down after less than a year. Nolf steered the struggling electronics chain through a major restructuring; according to Krëfel, the focus is now shifting to implementation and commercial recovery.

  • icon
    Electronics20 August, 2026
    China aims to block European investigation into MediaMarkt acquisition

    China is instructing its companies and institutions not to cooperate with the European investigation into the Chinese e-commerce giant JD.com. The Ministry of Justice in Beijing has called the investigation into the planned acquisition of MediaMarkt’s parent company, Ceconomy, “unlawful.”

  • icon
    Electronics14 August, 2026
    JD.com reports first revenue decline in ten years

    Chinese retail giant JD.com, which is preparing to acquire MediaMarkt in Europe, is facing its first quarterly decline in revenue in more than a decade. Nevertheless, the company expects sales of home appliances to pick up again in the second half of the year.

Events
  • 16
    Sep
    CAPTAINS OF RETAIL – SEPTEMBER 2026
  • 24
    Sep
    RETAIL MARKETING DAY
  • 19
    Nov
    RETAILDETAIL NIGHT 2026
Most read
  • icon
    Food24 August, 2026
    Lidl launching self-checkout via smartphone app in Belgium as well
  • icon
    Fashion4 September, 2026
    H&M swaps Chaussée d’Ixelles for a larger store on Avenue Louise
  • icon
    Food7 September, 2026
    Aldi Süd acquires stake in Philippine discounter
  • icon
    Fashion20 August, 2026
    Misleading discounts land Boohoo a fine in the millions
Follow RetailDetail
  • socialFacebook
  • socialTwitter
  • socialInstagram
  • sociallinkedIn
Since 2009, RetailDetail has been the leading B2B platform for the retail sector in Europe.
As a "100% trusted medium" and a strong retail community, RetailDetail provides professionals with reliable daily news, sharp insights and relevant sector analysis.
In addition, RetailDetail brings the market together through inspiring events and exclusive retail tours, where knowledge-sharing, networking and innovation take centre stage.
footer-logo
Mailing Address
Genuastraat 1/41
2000 Antwerp
Contact & address
About us
info@retaildetail.be

© 2026 RetailDetail