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Written by Maarten Reul
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Electronics supplier NEDIS acquires Bandridge and Micro-Mel

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Electronics19 May, 2011

On 1 May, Michel Lieffering will succeed Jacob Gilad as NEDIS’s CEO. His first act for the Dutch electronics supplier will be taking over Bandridge and Micro-Mel, both accessory suppliers.

 

1+1+1 = One stop shopping

Lieffering expects both connection cables producer Bandridge and television accessory distributor Micro-Mel can add to NEDIS’s sales and marketing worth. Added to NEDIS’s expertise in logistics, the company hopes to be exemplary for the “One stop shopping” concept. 

 

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In addition to that, Lieffering wants to develop a stable e-commerce platform for NEDIS, as he has done for his previous employers Wehkamp and Conrad. “Online retail is an opportunity that too few electronics suppliers see”, claims Lieffering.

 

 

 

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