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Written by Stefan Van Rompaey
In this article
  • Companies Rituals
  • Topics Financial results
  • Geography Netherlands
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Rituals to open a new shop every working day

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Beauty/Care16 April, 2025
Shutterstock.com

Rituals ended its latest financial year with another profit. This year, the retailer plans to continue growing in Europe and Asia, with the opening of 260 additional shops. The company says it is not bothered by United States import duties.

Focus on Europe and Asia

Rituals broke through the two-billion-euros turnover barrier for the first time last year. The beauty retailer saw turnover rise by 21 % to 2.1 billion euros, due to the opening of almost 250 new shops. Gross operating profit was 463 million euro, but the company did not disclose the net profit for 2024.

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