Nestlé sells vitamins and supplements for 1 billion dollars

Nestlé is selling its Holistic Health division, which makes vitamins, minerals and supplements, to Yellow Wood Partners. The investment group pays 1 billion dollars for brands that are mainly known in the U.S, such as Nature’s Bounty.

Fast-growing market

“Holistic Health is an excellent platform of trusted brands with deep ties to retailers, offering significant opportunities for further growth,” said Dana Schmaltz, partner at Yellow Wood Partners, in a press release. Nestlé is indeed particularly strong in vitamins, minerals and supplements (VMS) in the United States: Nature’s Bounty is the second-largest VMS brand there and the market leader in women’s health. One in five American households uses the brand, according to the group.