LVMH beauty chain Sephora prepares launch in Belgium

LVMH is preparing to launch its beauty chain Sephora in Belgium. The French parent company has set up a new subsidiary in Brussels for this purpose. Following the arrival of Douglas, the Belgian beauty world faces another shockwave.

“Activities to launch a brand”

The company Sephora Belgium was recently established, with its headquarters on the prestigious Avenue Louise in Brussels, according to L’Echo. The board consists of the top management of the French branch: Benoît Ponte, managing director of Sephora France, and Marie-Aimée Bramaud du Boucheron, financial director in France.