[In the Picture] Atelier Rebul opens first Belgian flagship store at Wijnegem Shopping Center

The Turkish beauty brand Atelier Rebul opened its first Belgian flagship store at the Wijnegem Shopping Center on Wednesday. According to Benelux CEOs Xander Gielen and Kris Gielen, the turnout exceeded all expectations.

“Craftsmanship, fragrance, and experience”

The new store, located on the ground floor of the shopping center and accessible via entrances 3 and 12, offers the brand’s full product range. This includes perfumes, body care products, and home fragrances. The Istanbul collection, in particular, is one of Atelier Rebul’s best-known product lines.

The opening immediately drew a large crowd: the first customers were already lining up at 8:30 a.m., an hour and a half before the official opening time. The first 200 shoppers received a goodie bag worth 100 euros. Gielen: “The warm reactions and the massive turnout show that there is clearly a demand in Belgium for a brand that prioritizes craftsmanship, fragrance, and experience. We are incredibly proud to open our first Belgian store at the Wijnegem Shopping Center.”

Atelier Rebul was founded in 1895, when French pharmacist Jean Cesar Reboul opened a pharmacy in Istanbul. Building on that tradition, the company grew into an international brand specializing in perfumes and personal care products.