Hairdis starts European expansion with first Dutch store

Belgian haircare chain Hairdis is preparing for a European expansion: it has opened its first shop abroad in the Netherlands and announced one in Paris, saying that this is “just the beginning” of its European story.

New chapter

Hairdis’ first foreign branch opened recently in the Westfield Mall of The Netherlands. The opening of that store had already been announced in August, but it took some more months to actually open.

The Paris store will open in the Passy Plaza, near the Eiffel Tower. This outlet promises a “renewed” experience, with several “experience zones”. The “Studio by Hairdis” will offer personal diagnoses and is available for events, while the “Electro Bar” will be an interactive space to test hair styling devices. The most popular products will be displayed on the “Wall of Fame”.

The openings are the start of a wider international expansion, the company claims. “The story of Hairdis will continue, and this is just the beginning”, an announcement on LinkedIn states.