Aldi will home deliver in the United States

Aldi will home deliver in the United States
Shutterstock

German discounter Aldi is starting one-hour deliveries for online orders in the United States, using startup Instacart. Amazon’s reaction was swift: it will test lockers in which custumers can collect items two minutes after ordering them.

Fresh food too

Aldi’s decision to expand its online services more rapidly, is undoubtedly a reaction to Amazon’s Whole Foods acquisition. That move definitely cause a slight panic among several supermarket chains in the United States. With this Instacart collaboration, Aldi is indubitably anticipating Whole Foods and Amazon’s similar plans for the near future. Its service is currently only available in Los Angeles, Atlanta and Dallas, but other cities may soon follow. Customers can also order fresh food, next to the usual dry food and non-food items.

 

Aldi follows Ahold Delhaize’s example, as that group already has a collaboration with Instacart, which has positioned itself as a “Uber for groceries”. Customers can order online on a supermarket’s web shop with their smartphone and its order will rapidly be delivered at their door step, for a 4 dollar fee. The company currently operates in 1,200 American cities and is valued at 3.4 billion dollars. A former Amazon employee, Apoorva Mehta, founded the company in 2012. 

 

Instant Pickup

On the other hand, Amazon has launched Instant Pickup: which allows customers to pick up smaller orders after two minutes. The service mostly targets impulsive purchases, something the customer really needs right away. When an order is placed, the customer will receive a bar code on their smartphone, which will open a locker containing its order only two minutes later. 

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Amazon prepares own sports clothing collection

17/10/2017

Amazon is allegedly planning its own collections of sports clothing, having contacted manufacturers working for chains like Gap and Uniqlo. These are currently only producing small numbers of clothing for testing purposes.

Walmart cut costs with new bags and receipts

17/10/2017

American department store chain Walmart cut 27 million dollars (23 million euro) in costs, thanks to several minor changes in its plastic bag and receipt approach. 

Safe.Shop is new global eCommerce trust mark

16/10/2017

Safe.Shop is the world’s first global eCommerce trust mark. Currently, only twelve countries signed up, but that number should increase in the future.

Fashion platform About You launches in the Netherlands and Belgium

11/10/2017

German fashion web shop About You, the second largest online European fashion retailer, officially launched in Belgium and the Netherlands following an unofficial launch in the Netherlands some time ago.

Amazon opens pop-up bar in Tokyo

06/10/2017

Amazon will open a pop-up bar in Tokyo’s Ginza district in order to promote liquors it has on its web shop. It will be the first time Amazon opens its very own bar.

Amazon acquired 3D body scan startup

05/10/2017

Amazon acquired the Body Labs startup, which specializes in 3D body models, for about 50 to 70 million dollars (42 – 60 million euro).

Back to top