Roland Palmer becomes Alibaba's Managing Director for UK, Netherlands and Nordic countries

Pat Verbruggen

The Chinese Alibaba Group has promoted Roland Palmer to general manager for the United Kingdom, the Netherlands and the Nordic countries.



Palmer succeeds David Lloyd, who recently left the Chinese e-commerce company. The Dutchman started at Alibaba in 2016 as Benelux director, with the main task of showing businesses the way to Tmall. He was later appointed head of Europe for payments subsidiary Alipay, The Retail Bulletin reports.


Palmer previously worked as a strategy consultant for management consulting firm Bain & Company and also held various management positions at Coca-Cola and Unilever. He was also CEO of Blokker Holding, where he played an important role in the transformation of the offline retail business into an omnichannel player.