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Written by Jorg Snoeck
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Ikea organises global lifestyle festival

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Home10 September, 2021

On 16 September, Ikea will host its first online festival comprising virtual events, home concerts and workshops. The home furnishing chain will also present its new collection for spring 2022.

 

Celebrities

During the festival, well-known artists, designers, DJs and chefs will open up their homes as a virtual stage for one time only to let everyone enjoy inspiring experiences. The programme includes live DJ sets by MØ, Masego and DJ Kaytranada and workshops with chefs Pastaqueen and Paul Svensson. Furthermore, you get a glimpse behind the scenes at renowned designers such as Virgil Abloh and Ilse Crawford. Ikea will also unveil its new spring collection and announce new collaborations during the online event, which will run for 24 hours.

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The festival is divided into ten different rooms, each one featuring other artists and topics. Virtual entry is entirely free.

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