Lee Jeans chooses Antwerp for first virtual store

Lee Jeans has opened its first virtual store, allowing fans and the general public to shop in its flagship store in Antwerp. The initiative should also raise awareness for the sustainability platform ‘For A World That Works’.

“Shopping” in Antwerp

The virtual store invites consumers to navigate through an interactive, three-dimensional store space, browse through articles and add them to their shopping cart. A digital interface allows shoppers to enter the store from the street, and really walk through the aisles, browsing through the men’s and women’s collections and the more luxurious Lee 101 collection.

The store contains a multitude of interactive elements, such as videos, pop-ups en clickable items, TheIndustry.fashion reports. An interactive version of Buddy Lee, the brand’s famous mascot, shows the label’s history.

The 3D shop also puts sustainability platform For a World that Works in the spotlights, through a series of interactive buttons and videos that show the innovations and initiatives developed to reduce the impact on mankind and the planet.