Diesel opens very own counterfeit store | RetailDetail

Diesel opens very own counterfeit store

Diesel opens very own counterfeit store
Diesel

Italian fashion brand Diesel has found a playful way to combat counterfeit brands. It opened a boutique in New York that sells “counterfeit” clothing called Deisel.

 

Go with the Flaw

New York’s Chinatown district, known for its many counterfeit items, is the place where Diesel placed its stall. Its Deisel clothing was sold at lower prices. The pop-up, which will stay until 12 February, is part of Diesel’s Go with the Flaw campaign. That campaign wants to make people aware that tiny flaws should be considered unique qualities instead of a problem.

 

On the day the stall shuts down, Diesel will also reopen its New York store. In that regard, Deisel products are a nice stunt to draw attention. From 13 February onward, Deisel products will also be sold on Diesel’s web shop.

 

 

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Ahold Delhaize launches digital lab in the United States

22/05/2018

Ahold Delhaize’s American division will found a new company focused on digital innovation: Peapod Digital Labs will become a lab for new digital, eCommerce and personalization strategies. 

Komono wants to reach 10 physical stores this year

17/05/2018

Belgian accessory label Komono wants to double its number of physical stores to ten this year. “The stores are important to tell our story”, Anton Janssens and Raf Maes told De Standaard.

Hema has to pay Levi's millions

17/05/2018

Store chain Hema needs to pay a 4.4 million euro fine to jeans brand Levi’s after the latter went to court because Hema applied its V-shaped stitching to its own collection.

Suitsupply suffers losses because of expansion

15/05/2018

Dutch Suitsupply has experienced a decent turnover growth last year, but its net result tumbled below zero because of its huge investments. Nevertheless, that is the only way forward according to its founder, whose focus is still fixed on the United States.

Starting this Friday, Belgium has its own national e-commerce event

15/05/2018

Move over, Black Friday! This week, Belgium launches its own national e-commerce event as Jack & Jones, Kiabi, La Redoute, Sarenza, Tape à l'Oeil and Veritas organise the first Belgian Friday.

H&M is turning to algorithms to boost sales again

14/05/2018

In an effort to reverse the decline in its worldwide sales, H&M is using technology that will help the world’s largest clothing brand stock its stores more efficiently, sell more effectively and adapt more quickly to current consumer trends.